Are You My Kind of Founder?
Not a Fit
- Looking for funding or investor intros
- Want someone to build it for you
- Expect hand-holding without doing the work
- Established, profitable business
- First-time founder with no experience
- Just exploring ideas casually
Good Fit
- 'Failed' at least once
- Built ghost products
- Pre-revenue or struggling
- Willing to kill ideas fast and ship ugly
- You have years of domain expertise
- You have ADHD, or struggle with focus
From Scattered Effort to $5M in Government Contracts
Shweta Kulkarni (CEO, Astronera) scaled 50x in 6 months by narrowing her focus
Shweta Kulkarni
Founder & CEO • Astronera
"Mac helped us kill the 'do everything' approach. We went from <$10K/year to $5M in contracts. Hardest part was saying no to everything else. But that's what made room for this to work."
The Challenge
Positioned as 'one-stop shop for astronomy' across India. Broad services, no differentiation, <$10K/year revenue. Scattered approach meant competing everywhere, winning nowhere.
The Solution
Killed everything except Dark Sky conservation in Maharashtra. Strategic partnership with Dark Sky International. Top-down government approach. Lonar Crater as global proof point.
Why This Worked
- Focus beats breadth. One vertical done exceptionally well beats serving everyone poorly
- Geography unlocks doors. Home state advantage (Maharashtra) opened government connections
- Strategic partnerships amplify credibility. Dark Sky International opened institutional doors
- Top-down beats bottom-up for big contracts. Government moves slow but writes massive checks
- Proof point unlocked pipeline. Lonar Crater's global significance validated the entire approach
What 90 Days Looks Like
Working with me, founders typically:
- Kill 2-3 bad ideas before wasting months building
- Ship their first MVP within 4-6 weeks (not 6 months)
- Get their first paying customer within 90 days
- Gain clarity on exact next actions vs endless planning
- 10x their output by focusing ruthlessly and leveraging AI
The Transformation
Before
- Building features nobody asked for
- 6 months in, zero revenue
- Drowning in technical perfectionism
- No idea if the market wants this
After
- Built 3 MVPs, validated 1 winner
- First $500 MRR in 8 weeks
- Shipping ugly-but-working solutions
- Clear customer validation process
What You Get
Common Questions
Choose Your Format
- Face-to-face strategic planning
- Local founder community access
- Async Slack support
- Video call strategic sessions
- Async Slack support
- Decision log reviews
The Founder Behind This
I'm Mac, a technical founder who spent 13 years failing before building profitable businesses. I write code, ship products, and help founders avoid the mistakes that cost me a decade.
What I've Built
- GitHub: 74 stars across open-source projects
- Built and sold SaaS products
- Profitable in 2025 after years of struggle
- Now helping technical founders avoid my mistakes
Why This Works (Not Another Business Coach)
- I write code. No corporate fluff, just tactical execution.
- I won't sugarcoat: some ideas deserve to die quickly
- You don't need to explain technical tradeoffs to me
- I understand 'just ship it' vs 'build it right'
- I get the founder loneliness, I've lived it
- I'm selective: I only work with founders I believe in
My Approach
- Brutally honest (your idea might suck, and I'll tell you)
- Ship-first mentality (done > perfect)
- If I don't think I can help you, I'll say so in the consultation call
- If you're not ready to ship, I'll push you anyway
- Results-focused (revenue, customers, traction—not vanity metrics)